3/24/2023 0 Comments Forbes newslettersIf Jurni’s growth is fascinating-over half a million subscribers since March 2020-then equally fascinating is Sharma’s background and her journey. “It’s the global Indian millennial’s window to the world,” she says. Be it a glimpse into Chinatown in San Francisco, a taste of coffee trends brewing in Australia, or hybrid work models springing up in Hong Kong, the readers have a rich global blend of information to start their day, she points out. The Jurni’s editorial team scans over 200 websites from across the world every day, selecting stories for the inquisitive, culturally-inclined young professional. The millennials, she underlines, seek a platform that cuts through the noise and brings the most fascinating and relevant content to them. “They are passionately curious about the world, but largely receive the same kind of content, curated by algorithms, over and over again,” explains India-born entrepreneur Priyam Sharma, who brewed the idea of starting a newsletter for millennials at Abbey Road in London in 2019. From delving into a slice of history to explain ‘kiss under the mistletoe’-a tradition which has been a staple of holiday parties and Christmas songs for generations-to underlining the guilt-free need to take a post-lunch ‘slump’ to describing the warmth of addas of Kolkata and the magic of grand taxis of Morocco, the newsletter is everything but news for young professionals battling social media fatigue. Welcome to The Jurni, a crisp and curated five-minute daily morning newsletter on culture, work-life and travel that gets delivered into the inbox in the morning. How to give in to your compulsive idea, Virendra Gupta style “It’s my intellectual caffeine kick,” she smiles. At a time when there is too much of clutter, she lets on, curated story capsules work wonders. “It’s easily digestible, enjoyable and is perfect with my first cuppa,” says the 28-year-old Delhi resident, alluding to her morning newsletter in the inbox. Sharp at 8.10, she performs her bite-sized morning ritual. There is an exception to the rule though. Meanwhile in Gurugram, Gunjan Agarwal doesn’t check her mails before 9 am-that’s when the software engineer starts her work every day. “It transports you to a different world,” he smiles. Now where would you find, he asks, a light read on how to ask money from your friends or how is it like living in the northernmost inhabited region of the world. So, what does he prefer? “Unfiltered stories on slice of life,” he says, dishing an example. Reason? “Everybody has an opinion and is a pseudo expert these days,” he smiles. And most of the stories in the morning, he rues, are already stale. “There is an information glut on social media,” the 24-year-old voiceover artist in Delhi quips. Priyam Sharma, Founder & CEO, The Jurni Early morning, Rohan Prasad doesn’t look for news.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |